I've been on a bit of a journey of beauty discoveries of late due mostly to my discovery of Eco Diva Beauty, which is a one stop shop for all things eco and beauty! [go figure] I was kindly sent a whole bunch of products many that aren't readily available in the UK to test out and give my opinion on [it's a hard job but someone has to do it!] I'm going to share a few of my favourites over s series of posts. First up a product that I am very impressed with from Fitglow Beauty I was sent their foundation and mascara. I'm IN LOVE with the Fitglow Beauty Vita Active foundation in V47, it merges their vitamin rich skincare into a foundation that does more than just give you perfect looking skin.
Fitglow has a small selection of shades, I was initially wary of this because we all know not all shades fit all dark skin, when I first saw the shade I though it would be a little too dark, it has red undertones and looks to be a shade to dark for me however when I put this foundation on the match is pretty good [more of a tan look which I actually like], to me its more of a tinted moisturiser with a little bit more coverage which I find perfect as I have worked hard on keeping my skin clear so I don't want caked on foundation. You can build up the foundation for more coverage but I like a more "no makep" makeup look it's also a great base if you like to contour I've found it works well with other products like my cream contour kit and highlighters. Samples are available from the Eco Diva Beauty website as this products is not cheap at $59 [£42] the price is in line with premium eco products but as it's a colour match product I suggest checking out the sample before making your purchase.
You can tell this foundation is doing more for your skin, it's light and doesn't cause me any irritation which I find when I used more mainstream lines. Fitglow foundation contains;
VITAMIN CProvides potent antioxidant protection, shielding skin from damaging free radicals, boosting collagen production and reducing brown spots and sun damage.BOTANICAL HYALURONIC ACIDPenetrates the dermis to secure moisture supports the skins elasticity and structure.WAKAME BIOFERMENTIncreases skin oxygen consumption to detoxify skin and boost antioxidant defence.BETA-CAROTENEProtect skin from UV damage while reducing spots and refining skin texture source
The only down side would be the small shade selection, with only 7 to choose from not everyone is going to get a perfect match it's sheer enough that many will be able to use it but it would be great if there was just one more darker shade. That being said I salute Fitglow for launching their foundations with a shade for WOC you would think this would be standard practice however so many brands do not think to do this. I've heard so many excuses from big brands that can actually afford to widen their range but if a niche brand like Fitglow beauty can do this so can the many other natural and organic brands. [sort it out Eco/organic/natural industry!]
I'm excited to try other products from Fitglow especially the skin care seen as the foundation makes my skin feel so great, Fitglow isn't really available in the UK however Eco Diva Beauty ship internationally my package arrived within about 10 days. Fitglow Beauty are definitely ones to watch.