A while ago I was invited to the launch of Liz Earles newly launched make up line, as a huge fan of the brands natural skin and hair care I was initially excited about their venture is into make up products however I was disappointed with the lack of shades for darker skin tones. I ended up giving my sample to my Portuguese friend with olive skin (she loved it.... I was well jel!). I have often been outspoken in the lack of representation of darker skinned women in the mainstream beauty industry and the lack of response by big brands. So I was over the moon to be informed that Liz Earle had heard our cries and had added several darker shades to the Liz Earle Colour range.
So why is this a big deal? the fact that Liz Earle are new to make up means that it is very unusual for them to expand their colour palette, make up doesn't make up much of the sales in many beauty* brands (*beauty brands that focus more on Skincare & Haircare)
So the fact that Liz Earle have gone against the grain and represented women of colour is a BIG DEAL!
That being said is it any good? HELL TO THE YES! this Liz Earle formula surely must have silk in it as it floats onto skin like a dream. I had the opportunity to try Liz Earles Signature Foundation in MOCHA 09 (£21.00), Perfect Fix Concealer in DEEP 07(£13.50) &Natural Finish Pressed Powder in SHEER MOCHA 07(£21.00). The stand out product for me was the Signature Foundation (for all skin types (£21.00) the light weight formula aids in an easy build up of coverage, perfect for people who like skin to look flawless rather than their foundation.
"Silky formula offers easy-to-build coverage and glides on easily to give a smooth, radiant finish and an even, natural-looking complexion. Beautifully buildable and blendable, with a special mix of spherical particles and coated pigments that offer long-lasting colour. Enriched with our own natural source vitamin E"
Aqua (water), Cyclopentasiloxane, Propylene glycol, PEG/PPG-18/18 dimethicone, Alumina, Silica, Dimethicone, Cyclohexasiloxane, Polysorbate 20, Ethylene/acrylic acid copolymer, Sodium chloride, Tocopherol (vitamin E), Glycine soja (soybean) oil, Synthetic beeswax, Phenoxyethanol, Silica dimethyl silylate, Disodium cocoyl glutamate, Ethylene brassylate, Sodium dehydroacetate, Methylparaben, Sodium cocoyl glutamate, Sorbitan sesquioleate, Propylparaben, Ethylparaben, +/- CI 77019 (mica), CI 77491 (iron oxides), CI 77492 (iron oxides), CI 77499 (iron oxides), CI 77891 (titanium dioxide).
"Soft and feather-light for a natural-looking, matte, yet luminous finish. Our special micronised pigments help minimise the appearance of minor skin imperfections and ensure colour purity, making it perfect for touch-ups throughout the day. Enriched with our own natural source vitamin E, borage and avocado."
Talc, Dimethicone, Silica, Octyldodecyl lactate, Nylon-12, Polymethyl methacrylate, Zea mays (corn) starch, Borago officinalis (borage) seed oil, Tocopherol (vitamin E), Persea gratissima (avocado) oil, Glycine soja (soybean) oil, Octyldodecyl stearoyl stearate, Dimethiconol, Zeolite, Polyglyceryl-3 diisostearate, Methylparaben, Sorbic acid, Trimethylsiloxysilicate, Lauroyl lysine, Tetrasodium EDTA, Zinc stearate, Propylparaben, Butylparaben, BHT, +/- CI 77019 (mica), CI 77163 (bismuth oxychloride), CI 77491 (iron oxides), CI 77492 (iron oxides), CI 77499 (iron oxides), CI 77510 (ferric ferrocyanide), CI 77891 (titanium dioxide).
lightweight concealer to disguise blemishes, minor skin imperfections and dark circles. Our creamy formula blends easily, without dragging the delicate under-eye area. Enriched with a derivative of natural source vitamin E.
C12-15 Alkyl benzoate, Ethylhexyl palmitate, Sorbitan sesquioleate, Ricinus communis (castor) seed oil, Stearic acid, Polyethylene, Cetearyl ethylhexanoate, Trimethylsiloxyphenyl dimethicone, Nylon-12, Kaolin, Sodium silicoaluminate, Tocopheryl acetate, +/- CI 19140 (yellow 5 lake), CI 77007 (ultramarines), CI 77019 (mica), CI 77491 (iron oxides), CI 77492 (iron oxides), CI 77499 (iron oxides), CI 77891 (titanium dioxide).
So what's wrong with it? There is nothing wrong with the formula, packaging or overall greatness of the Liz Earle Colour range, But if you are darker than me you'll need to look elsewhere for now. Though Liz Earle Colour have added 4 new shades Honey, Carmel, Nutmeg & Mocha we all know they are not the only shades needed for darker skin tones.
However we must take responsibility, a lot of brands state very low sales in darker shades leading to them being discontinued so we as consumers need to create a demand and support brands like Liz Earle by purchasing these shades so they have no choice but to expand.
Thankfully Liz Earle have reached out to different types of bloggers to get the information out there that darker skin tones ARE being catered for (take note beauty brands/PR)